Journey through design: Unveiling my work experience. A comprehensive exploration of my design journey and professional evolution.

• 01

  PRODUCT DESIGNER

  Freelance     |     May 2023 - Present
  With a focus on digital product design and web development, I integrated a multidisciplinary perspective into my freelance work, which became the driving force as I began taking on private clients again. Key highlights include:
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  ・Leading UX/UI and interaction design for private clients, improving user experiences for apps, websites, and digital products.
  ・Utilizing advanced AI tools like Figma plugins, ChatGPT, and GitHub Copilot to streamline workflows, automate tasks, and enhance design quality.
  ・Applying data-driven methodologies, such as A/B testing and analytics tools like Hotjar AI, to improve user engagement and optimize CVR and AOV.
  ・Designing and developing responsive web experiences, integrating SEO best practices and performance optimization using tools like SurferSEO and ImageKit.
  ・Exploring innovative solutions for digital products by merging creativity and technology to deliver impactful user-centered designs.
• 02

  PRODUCT DESIGNER CONSULTANT

  Studio.AbsTime     |     June 2023 - Present
  Provided strategic consultancy services to guide clients through the design process and align design initiatives with their overarching business objectives and growth strategies. Developed responsive and accessible designs across web and mobile platforms, ensuring seamless interaction and engagement for users of all abilities and devices. Collaborated with clients to conceptualize and execute bespoke design solutions tailored to their unique brand identities and target audiences, to increase brand recognition and customer loyalty. Strong understanding of design systems and UI/UX best practices, with a focus on scalability and consistency across product lines.
  
  ・Provided strategic consultancy services to guide clients through the design process and align design initiatives with their overarching business objectives and growth strategies.
  ・Developed responsive and accessible designs across web and mobile platforms, ensuring seamless interaction and engagement for users of all abilities and devices.
  ・Collaborated with clients to conceptualize and execute bespoke design solutions tailored to their unique brand identities and target audiences, to increase brandrecognition and customer loyalty.
  ・Strong understanding of design systems and UI/UX best practices, with a focus on scalability and consistency across product lines.
• 03

  PRODUCT DESIGNER

  BBVA     |     April 2021 - March 2022
  ・Conducted user research via interviews, surveys, and usability testing. Unified findingsinto design decisions with cross-functional teams, ensuring user-centric solutions.
  ・Designed architecture and user flows for mobile app interfaces to enhance userengagement. Created high-fidelity prototypes for interactive interfaces.
  ・Researched opportunities for product contracting to boost BBVA Mx app sales. Applieddesign thinking and agile methodologies to drive B2B innovation.
  ・Organized decision-making meetings with stakeholders and scrum teams by creating acollaborative space. Managed projects effectively, ensuring timely delivery and qualityoutcomes with every member on the Scrum team.
  ・Conducted competitive analysis and market research to identify emerging trends andinform strategic product decisions, resulting in a competitive edge in the market.
• 04

  INDUSTRIAL DESIGNER

  Instituto de Fisiología Celular     |     January 2020 - September 2021
  As an Industrial Designer, I focused on improving the design and functionality of rehabilitation products for spastic patients, working closely with multidisciplinary teams. My work involved analyzing existing products, prototyping using 3D printing, and conducting on-site research with patients to identify key areas for improvement. Key highlights include:
  ‍
  ・Patent registration and scientific publication of a rehabilitation device for adult and child patients with spasticity.
  ・Analysis of existing industrial products to improve production and assembly.
  ・Worked through the design process from sketching ideas to testing a final physical prototype to create a rehabilitation option for hand and arm spastic patients.
  ・Prototyping of industrial products using 3D print.
  ・Conducting on-site research with spastic patients to analyze anatomical movements, identify needs, and uncover opportunities for enhancing user experience.-Collaborated with engineering and psychology teams to enhance usability in a video game therapy for spasticity.
  ・Created CAD 3D print ready models.
• 05

  INDUSTRIAL DESIGNER INTERN

  Lorand Studio     |     January 2020 - September 2021
  ・Created sketches, renders, and digital prototypes to visualize design concepts and effectively communicate ideas related to interior design products.
  ・Applied technical skills in 3D modeling, product design, CAD, prototyping,manufacturing processes, material selection, and ergonomics to develop outdoor furniture for the Mexican government.
  ・Utilized AutoCAD for 2D drawing and design, producing technical drawings and plans for manufacturing and assembly processes.
  ・Conducted analysis to reduce material usage for products in production.

My design process is rooted in Design Thinking, a human-centered, iterative approach to problem-solving.

I start by deeply understanding your business, your customers, and the context your product will live in. From there, I work through every step—from exploring low-fidelity solutions and prototyping UI designs to refining details and handing off developer-ready documentation.

My goal is to align design with your business objectives, enhance user engagement, and drive measurable results. Whether you're launching something new or refining an existing product, I help you create solutions that aren’t just functional, but truly connect with your users.

Strategic, Not Just Aesthetic
Every design decision I make is backed by a clear understanding of your business objectives and customer needs. My approach ensures that design isn’t just visually appealing—it drives results.

‍More Than Just Design
Before jumping into visuals, I take a product-level approach. We’ll define requirements, scope and prioritize functionality, and align our solution with your business goals to ensure we’re building the right thing, not just a beautiful thing.

‍Seamless Collaboration, Your Way
We’ll have all the right channels in place so you can be present in the design process. Whether you want hands-on collaboration or prefer to set your goals and let me handle the rest, I ensure a streamlined workflow that keeps you informed without adding to your workload.